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Operations

Launch readiness

QA, redirects, analytics, backup and monitoring must be ready before go-live.

Launch readiness

Launch is an operations checklist

Going public is not just pressing deploy. Forms, booking, chatbot, responsiveness, speed, redirects, robots, sitemap, metadata, analytics and backups all need checks.

Launch readiness dashboard with uptime, QA, backup, deployment and alerts
A strong launch has checks before go-live and monitoring after it.

SEO and tracking need live tests

Open Graph, canonical, hreflang, sitemap and structured data should be checked on the real URL. Lead forms and booking should be submitted once to confirm data reaches admin or CRM.

SEO metadata checklist and search preview
SEO metadata should be verified on the route that actually renders.

After launch comes the first monitoring week

During the first week, watch for 404s, failed forms, missing widgets, missing conversion events, slower pages or stuck orders. This turns the website into a stable operating system.

Order, payment and reporting system connected through an operations hub
Sales and lead channels should be monitored as part of launch.

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