Start with the business goal
A website project should not start with color and typography. The first decision is the outcome: leads, sales, credibility, hiring or internal operations support.
Once the goal is clear, the sitemap gets shorter, CTAs become cleaner and lead forms collect the right follow-up data.
Assets to gather first
- Logo, color and type guidelines if available.
- Product, team, location or service mockup images.
- Required page list and rough copy for each page.
- Domain, hosting, analytics, pixel and integration access.
Tracking and deadline
Tracking should be defined before launch: which form creates a lead, which buttons are conversions and which bookings should enter CRM. Deadlines should be split into sitemap approval, design approval, content entry, QA and go-live.
